United Way of Greater Stark County (UWGSC) seeks to improve the quality of life in our communities by leading in the development of solutions to critical social issues in the areas of health, education and financial stability. UWGSC focuses its attention on the root causes of these issues through their focus on programs that target Early Education & Care, Graduation & Training, and Family Stability. UWGSC is a non-profit organization whose mission is to energize the community to care for one another by addressing human needs with measurable results. UWGSC was founded by the Alliance Area United Way, the United Way of Central Stark County and the United Way of Western Stark County and serves all of Stark County and parts of Carrol County. United Way of Greater Stark Countyserves a population of more than 380,000 and funds programs and services that address the critical health and human service needs of our community.

Annually, all United Ways must certify to United Way Worldwide their adherence to the following requirements.

  1. Be tax-exempt under Section 501(c)(3) of the Internal Revenue Code as well as corresponding provisions of other applicable state, local or foreign laws or regulations. United Ways must file the IRS Form 990 annually in a timely manner.

  2. Comply with all other applicable legal local, state, and federal operating and reporting requirements (e.g., nondiscrimination, Sarbanes-Oxley Act, USA Patriot Act).

  3. Have an active, responsible, and voluntary governing body, which ensures effective governance over the policies and financial resources of the organization.

  4. Adhere to a locally developed and adopted statement to ensure volunteers and staff broadly reflect the diversity of the community it serves.

  5. Represent itself as a United Way in accordance with all United Way Worldwide trademark standards and requirements.

  6. Support the United Way system by providing financial support to United Way Worldwide according to the membership investment formula.

  7. Adhere to a locally developed and adopted code of ethics for volunteers and staff which includes provisions for ethical management, publicity, fundraising practices and full and fair disclosure. All large United Ways will submit a copy of their code of ethics to United Way Worldwide.

  8. Undergo an annual audit conducted by an independent certified public accountant whose examination complies with generally accepted auditing standards and GAAP.

  9. Conduct every three years a volunteer-led self-assessment of its community impact work, financial management, and organizational governance and decision making.

  10. Annually submit to United Way Worldwide a report of the total resources generated (annual fundraising campaign plus other resources such as in-kind donations and proceeds from special events). This report must be completed according to a policy that ensures an accurate, unduplicated national accounting for the United Way system.

  11. Biennially submit to United Way Worldwide a report on United Way income and expenses.


Long term statement that describes what the organization is trying to accomplish and where it wants to be in the future. United Way of Greater Stark County envisions a world where all individuals and families achieve their human potential through healthy lives, education, and financial stability.


Foundational statement describing how the organization will achieve its vision by making its core objective clear. To improve lives by mobilizing the caring power of our community.


What drives our unique promise and proposition in the marketplace, and frames how we communicate and innovate. We win by living United. By forging unlikely partnerships. By finding new solutions to old problems. By mobilizing the best resources. And by inspiring individuals to join the fight against their community’s most daunting social crises.


The articulation of how our brand drives value. United Way of Greater Stark County fights for the health, education, and financial stability of every person in our community.


The singular motivating idea that drives action in the marketplace. In order to live better, we must LIVE UNITED.


UNITED WAY OF GREATER STARK COUNTY FIGHTS FOR THE HEALTH, EDUCATION, AND FINANCIAL STABILITY OF EVERY PERSON IN EVERY COMMUNITY. We win by living United. By forging unlikely partnerships. By finding new solutions to old problems. By mobilizing the best resources. And by inspiring individuals to join the fight against their community’s most daunting social crises.




The ones most people don’t have the stomach for.

The ones nobody talks about at cocktail parties.

The ones that can’t be solved.

We go looking for them.

We find every dollar we can to address them.

But we are more than the fundraisers.

We are the hand raisers. The game changers.


United, we face the heartbreak of infant mortality.

United, we stand up for children who face obstacles at school.

United, we battle against opiate addiction.

United, we confront the struggles of those living in poverty.

No matter the obstacles. No matter the odds.

We surround a community’s most critical problems. And we fight.

We fight for Christopher. We fight for Jade. We fight for David and Shantia and Max.

We fight for those who need a voice and those whose names we do not know.

United Way fights for the health, education, and financial stability of every person in every community.

Because change doesn’t happen alone.

Hope isn’t a one-man band.

And there’s no such thing as self-taught or self-made.

We have one life.

To live better, we must Live United.


  1. United Way will tell you the results of your gift. We will show you measurable outcomes of your community investment.

  2. United Way's three Building Block impact areas provide you a way to give specifically to a community need. Our updated assessment of community needs provide a framework to fund programs that address our community’s most important issues.

  3. United Way will fund local health and human service agency programs with high standards. Our service providers work to meet our community’s toughest problems like poverty, domestic violence and child care.

  4. United Way’s breadth of community resources along with your gift and other’s gifts will make an impact on thousands in the community. Your contributions combined with others will make a huge difference in Stark County.

  5. United Way will be your partner in community caring. We will use our professional and volunteer expertise together to improve people’s lives in the community, while we will keep our overhead low.

  6. United Way appreciates your caring and commitment to improving the lives of people in Stark County. We will thank you for your gift and show you the results of your community investment.


1.    Address the root causes of community need through collaborations and collective impact.
2.    Maximize revenue generation to address community need more significantly.
3.    Develop and implement a strategic engagement plan that promotes community impact and donor development.
4.    Leverage staff and resources to accomplish United Way of Greater Stark County’s work efficiently and effectively.
5.    Tell the United Way of Greater Stark County story more effectively.
6.    Collect, analyze and distribute data to be used in decision making and for reporting measurable results.