Giving Tuesday

Help our babies reach their first birthdays. One in 100 will not.* Every baby matters.


The infant mortality rate in Stark County is one of Ohio's highest. Stark County should be known for many things, not its high infant mortality rate. United Way of Greater Stark County is partnering with the Canton City Health Department and Canton-Stark County THRIVE in a campaign to reduce Stark County's high infant mortality rate. We want ALL babies in Stark County to celebrate their first birthdays, and many more!


Please consider "giving back" on Giving Tuesday, Dec. 1, and joining our fight to make sure every Stark County baby reaches their first birthday and beyond. Every baby matters.


Will you make a $5 donation to help reduce Stark County's infant mortality rate? Text BIRTHDAY to 41444, or click here » to make a donation. Please support the campaign now, or on Dec. 1, Giving Tuesday! One gift can help save a life. BE the ONE. 


The "Big Picture" in Stark County

  • Stark County’s infant mortality rate (9.78) is significantly higher than the Ohio rate (7.57). Infant mortality rates are calculated as the number of infant deaths per 1,000 live births.

  • That means that for every 1,000 live births, nine to 10 infants will not live to experience their first birthday.

  • On a 5-year average, 4,139 infants are born each year in Stark County, and 34 infants die every year before reaching their first birthdays.

  • There is an even greater disparity for black infant births (19.69) compared to white births (8.53) in Stark County. Black infants die at more than twice the rate of white infants. And, Stark County has one of the highest disparity in birth outcomes of any large urban center in Ohio.

Source: Stark County Toward Health Resiliency for Infant Vitality and Equity (THRIVE) 2012


What are the leading causes of infant death? Low birth weight, preterm/prematurity, sleep-related deaths, Sudden Unexplained Infant death and birth defects. Stark County has three major cities where a higher percentage of racial and ethnic populations reside that are disproportionately affected by poor health outcomes. Residents do not have the same opportunities for health and healthy choices as others.


United Way’s 2020 Bold Goal is to reduce infant mortality to meet or exceed the Healthy People 2020 Objective (6.0) and reduce the disparity in birth outcomes relative to white and black infants. United Way seeks to collaborate with community organizations, such as THRIVE, whose goal is to enhance the health and well-being of women, infants and families by improving the community resources and service delivery systems available to them.


Even a $5 donation can make an impact. A $5 gift will provide a Safe Sleep Sack for a newborn. On average, 4,139 infants are born each year in Stark County. Approximately $20,695 would be needed to provide one Safe Sleep Sack for every newborn. 


*Based on 2012 statistics.